The concept of luxury as I interpret it is based on four key elements:
These apply to the evaluation of accommodation too, as I experienced it at Evason Ma’in and Six Senses Spa in Jordan.
Uniqueness – The context in which the resort is placed is simply unique: by a hot spring and hidden among mountains, you can sip a drink looking at the many lights of Jerusalem on the other side of the Dead Sea. The design, furniture and atmosphere are unique and you have the wonderful perception that you are in a place that is “different”, instead of one of the many excellent – but standardized – chains. You feel privileged and deeply touched, experiencing the luxury of the context.
Respect – The whole concept is developed around the value of respect. We should be willing to respect the environment in which we live and operate and be aware that our resources are scarce, hence they should not be wasted: moderate the usage of air conditioning, no plastic bottles available, recycled paper and materials are the norm, …
We should be willing to respect people around us and let them enjoy the beauty of the context: no mobiles allowed by the swimming pool, people make sure they don’t talk too loud and try not to annoy you in any way, … This is what I find more luxurious, given that I spend most of my time in a social context, in a busy and noisy city like Milan: the possibility to spend some time in a relaxing environment appreciating the “sound of silence” is simply invaluable.
Quality – Is quality a key element when evaluating luxury? I would rather consider it a basic element, which you give for granted. However many direct experiences have taught me that quality is not necessarily a fundamental feature of luxury products.
The selection of raw material, the freshness of fruits and vegetables, the wide offer that will satisfy the needs of the most demanding customers, together with the perfect and discrete service create a luxurious experience you will always remember with pleasure.
Care – The moment you enter Evason Ma’in the staff will spend time and energy taking care of you and making sure your experience is perfect. Starting with sincere smiles and a caring attitude, proceeding with tasteful, well presented and abundant food together with an excellent selection of spirits and ending with a delicious sorbet (“It’s so hot, you need some refreshment!”) while you are resting by the swimming pool. Not to mention the icy water always available, which is fundamental when the temperature outside reaches 40° easily.
Every single detail has been structured and developed so that you feel pampered from the beginning until the end. Noting is ordinary in this place.
No need to mention that every room is provided with a wide HD television and a wifi connection…however when would you even consider using them, given the unique context and the relaxing opportunities visiting the surroundings, by the swimming pool or in the Spa?