As promised, here are the results of the online survey on quality I launched on July 7th.
First of all a big thank you to all the 116 respondents. The panel is well balanced between men and women, while the 36-50 age range is predominant.
Respondents are sensitive to quality when purchasing both apparel and food products, however the average score on food is higher.
The core features of apparel products lie in the selection of materials used (score 4,36) and the quality of design (score 4,04), followed by the brand (score 3,68, which is considered a good source of trust in the apparel industry).
The place where the output is produced (score 4,25), the origin of raw materials (score 4,20) together with the reliability of the production process (score 4,23) are considered sources of trust when purchasing food products.
The full report on the survey, analysing data by gender and age range is available for download here (please freely use the data, I’d very much appreciate that you provide attribution to the information and a link back to my blog): 2010 07 Survey quality
What are your thoughts on the outcomes of the survey? Do you experience the same evaluation process?
I wish you a great summer!